As I write, there is an
online petition growing towards 50,000 signatures with the intent of replacing Nickelback as the lead act in the half-time show for the Lions vs. Packers Thanksgiving Day game. For whatever reason, this has attracted the attention of some mainstream and popular media outlets, i.e.,
ESPN,
Huffington Post, even The Drudge Report picked it up. It has generally been assumed that the people of Detroit would prefer a home-town act. This is misinterpreting the frustration with Nickelback. Sure, Detroiters like their home-grown music acts, generally. But the petition is not for a Michigan act. They just
hate Nickelback. At issue here is what could be called
creative differences. “Nickelback sucks” is perhaps the pithiest statement of support for the petition.

It’s difficult to make an empirical case that Nickelback sucks. They’ve sold a bajillion albums and sell out stadiums wherever they go. There are a lot of Nickelback fans, and they are understandably annoyed to see Nickelback the subject of such ridicule. The fans can’t understand why Nickelback is so hated; it's just music. They can’t understand because Nickelback fans have no taste in music.
Notice that there is a distinction between “no taste” and “bad taste.” For example, one might remark that fans of acid jazz or anime, for example, have bad taste. But at least it is a taste - a recognition of something uniquely expressive. Art, practically by definition, is the product of an artist. It is a unique expression of the human condition as seen through a unique perspective. Nickelback, in this sense, does not produce art. Their music is the product of a process - a formula. It may be music, but it is has no personality, nothing to say, nothing to taste. It was produced for the music market in the way that any mass-produced product is; TVs, refrigerators, Ford Explorers, etc.
Nickelback doesn’t suck. A secret about Nickelback that many rock aficionados may not know is that Nickelback are talented musicians who have actually released some very good music. Their first two albums, Curb (1996) and The State (2000) were personal, inventive, and unique. They were art. They rocked, actually. But they had limited commercial success.
After The State, the band apparently decided they were more interested in making money than art. Chad Kroeger (lead singer and writer) quite brilliantly deduced a formula for commercial success. Beginning with their 3rd album, Silver Side Up, their music was simple, repetitive, hook-y, and clean enough to sell at Wal-Mart. It is good music from a commercial perspective - but it is not art. It has no element of the artist. It was written, for the label, for mass market appeal. I would guess that Chad Kroeger would admit as much, if he were really pressed. People with a taste for music—any taste in music—recognize how vacuous Nickelback’s music is. Nickelback sold out, but they couldn't buy cool. People with no musical taste can never really understand this. All music sounds generally the same to them. Nickelback is kinda like the Applebee's of rock music.
Applebee’s sells
food. It looks, smells, and even tastes, generally, like food. But "foodies" justifiably can't stand to eat there. Applebee's produces and mass-markets
food, but they cannot make a good
meal. There is no ownership of the product. It was assembled. There is no
one who cooked it – no one that could emerge from the kitchen and ask with genuine concern how the food is. It was
produced. It has no personality; no
soul!

Having
no taste is not a character flaw. It's quite common - probably even more common than having that undefinable a priori cognition of
quality that allows some people to truly appreciate art. It is possible to live a full and happy life without ever appreciating why, for instance,
The Beatles are better than Nickelback, or why the
Star Wars Trilogy was better before it was "fixed," etcetera. Taste can't really be learned, you just have to
know. There is no reason that people with no taste cannot enjoy music, movies, or art - but they will never appreciate a quality product of human labor that some one
with taste will. And that is why so many people think Nickelback sucks, and Nickelback fans will never understand.
Applebee's may make food, but it is not a meal. Nickelback may make music, but it is not art.
Yeah, OK then.